Meta launches AI Business Agent subscription service to diversify beyond advertising revenue
By
Jonathan Vanian
Crackling crust, pillowy middle. The kind of bagel that earns a second cup of coffee.
Summary
Meta is expanding its AI monetization strategy by launching a Meta Business Agent feature that allows businesses to use AI agents across WhatsApp, Messenger, and Instagram for customer service, product recommendations, and appointment booking. This feature will be part of the Meta One subscription tier, a premium service package for creators and companies. The move represents Meta's latest effort to diversify revenue beyond its core advertising business by tapping into the growing market for AI-powered business tools.
Key quotes
· 3 pulledThe company said Wednesday that a new Meta Business Agent feature can be used across apps like WhatsApp, Messenger and Instagram to respond to customer inquiries, recommend products and book appointments.
It will be included in a business-focused subscription tier for Meta One, which the company introduced last week as a way to package premium services for creators and companies.
Meta also said at the time that it would begin testing subscription services for its Me
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