Universal Skips Influencer Screenings for Christopher Nolan's 'The Odyssey', Will Screen for Critics First

Summary

Universal Pictures is bypassing the typical influencer and word-of-mouth screenings for Christopher Nolan's upcoming film 'The Odyssey,' opting instead to screen it first for professional film critics after its global premiere in London on July 6. This decision bucks the current Hollywood trend where studios invite social media influencers and fan-site bloggers to early screenings to generate enthusiastic buzz on social media ahead of professional reviews.

Source

Twitter / XUniversal Skips Influencer Screenings for Christopher Nolan's 'The Odyssey', Will Screen for Critics Firsthollywoodreporter.com