Universal Skips Influencer Screenings for Christopher Nolan's 'The Odyssey', Will Screen for Critics First

Summary

Universal Pictures is bypassing the typical influencer and word-of-mouth screenings for Christopher Nolan's upcoming film 'The Odyssey,' opting instead to go straight to professional critic screenings after the film's global premiere in London on July 6. This move bucks the current Hollywood trend of courting social media influencers and fan-site bloggers to generate early buzz with enthusiastic mini-reviews, signaling confidence in the film's quality and Nolan's established reputation.

Source

Twitter / XUniversal Skips Influencer Screenings for Christopher Nolan's 'The Odyssey', Will Screen for Critics Firsthollywoodreporter.com