AI in advertising: Hype cycle or genuine shift? Ben Kay questions the narrative
Ben Kay reflects on the shifting narrative around AI in advertising, drawing a parallel to the hype cycles of past trends like the metaverse. He notes that the initial prophecy of machines fully replacing human creativity in advertising appears to be changing, suggesting that AI in advertising may be following a similar pattern of overhyped expectations rather than a genuine revolution.
Key quotes
The prophecy that in the future all advertising would be produced by machines, replacing human creativity, appears to be shifting, notes Ben Kay.
Could it end up as another metaverse?
Back in 2022 it was revealed that 87% of that year's Cannes Grand Prix winners were for purpose-based initiatives.
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