Apple CEO Tim Cook Says Price Increases on Future iPhones Are Unavoidable

Apple CEO Tim Cook just told The Wall Street Journal that 'price increases are unavoidable' in future devices.

"We're doing our best to mitigate the huge increases that are being passed to us, and we've been trying to shield our customers from the increases, but the situation has become unsustainable," he told the publication.

Whether this means that the iPhone 18 is actually going to be more expensive after all... or if Apple is going to take the hit on its flagship phone and boost prices on other models remains t