NAM and Warriors Studio craft deliberately eroded stone typography for International Assembly's 2025 identity
By
Tom May
Pulled from the oven just right. Trustworthy, fact-dense, deeply satisfying.
Summary
The article discusses the bold typographic identity created by NAM (Nam Huynh and Mark Bohle) and Warriors Studio for International Assembly's 2025 conference in Glasgow. The identity features deliberately eroded, barely readable stone typography that pushes the boundaries of legibility, paired with crisp subtitles. The piece explores how questioning traditional notions of 'functional' design can lead to more exciting and thought-provoking creative choices.
Key quotes
· 5 pulledThese massive, pockmarked letterforms look like ancient ruins, all cratered surfaces and eroded edges.
The letters push right up against abstraction, dissolving into sculptural forms.
'Readability' has not been the top priority here.
This identity uses barely readable stone typography as its central element, pairing it with crisp subtitles.
Questioning the meaning of 'functional' can lead to more exciting design choices.
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