Intercom rebrands parent company to Fin, retains Intercom name for software platform
By
RyanShook
Right out the toaster. Reliable, with some real depth.
Summary
The company formerly known as Intercom is rebranding itself to Fin, while keeping the Intercom name for its customer service software platform. The CEO acknowledges the change is overdue and expresses hesitation due to the many failed tech rebrands, but ultimately decided the shift was necessary for the company's future direction.
Key quotes
· 4 pulledSometimes you see a corporate announcement that's so obvious and so late, it's almost an admission of failure.
I'm open to feedback on how I should have pulled the trigger on this change much sooner.
The tech industry is so littered with awkward and arguably unsuccessful name changes that I thought it prudent to procrastinate on this one.
The name Intercom will still live on as the name of our customer service software platform that increasingly the best brands are choosing as their primary help desk.
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