Lego installs physical Technic supercar models in Shanghai metro stations as minimalist billboard ads
By
Joe Foley
Summary
Lego transformed several Shanghai metro stations into exhibition spaces to showcase the physical 4,104-piece Technic Koenigsegg Jesko Absolut model, demonstrating that billboard advertising can be highly effective by simply displaying the actual product rather than an image of it. The installations celebrate supercar engineering and appeal to both car and Lego enthusiasts.
Source
Creative BloqLego installs physical Technic supercar models in Shanghai metro stations as minimalist billboard adscreativebloq.comKey quotes
· 3 pulledThe best billboard ads can involve witty word play, traffic-stopping visuals and innovative interactive concepts.
Lego has just shown that a brand can sometimes make just as much impact by simply showing a product– not an image of it but the actual physical product.
The installations are a tribute to masterful supercar engineering that will delight car fans and Lego fans alike.
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