Influence in Hong Kong: Celebrities, brand collaborations and sponsorship impact

New Ogilvy Study Reveals a Crisis of Brand Belief in Hong Kong

Are brand collaborations reaching a saturation point? Marketing experts weigh in

From Barbie to Wuthering Heights, brand collaborations have become the default response to every cultural moment. Matt Herbert, co-founder a

Impact of Trump's Policies on Global Branding Strategies

Matthew van der Valk, executive creative director at VLM, on why Trump's tariffs may be economic, but their cultural ripples are changing gl

International study finds 80% of influencers fail to disclose commercial content properly

El análisis ha monitorizado a 228 creadores de contenido, el 85% de personas reales y un 15% creados por IA.

Less-Trusted Channels Have Growing Influence on Patients’ Health Opinions: Report

Many consumers regularly get their news from influencers and other emerging media sources. The post Less-Trusted Channels Have Growing Influ

Milan design week's brandification: Has corporate influence reached a tipping point?

In this Dezeen Weekly, we reflect on the major trends from this year's Milan design week and ask whether it's reached peak "brandification".