How Overtourism in Japan Undermines the Small Businesses That Define Great Cities

Summary

Craig Mod reflects on how overtourism in Japan harms the small businesses that give cities their unique character. He argues that while tourism brings revenue, the overwhelming influx of visitors often displaces local shops, raises rents, and pressures small business owners who prioritize quality and community over growth. The piece celebrates the irreplaceable value of small, independent businesses in maintaining a city's soul and warns against treating popularity as a goal for these enterprises.