IKEA India appoints Jessamine Avila as Chief Marketing Officer

New Delhi: IKEA appointed Jessamine Avila as Chief Marketing Officer for India, strengthening its leadership team as the company continues to scale its omnichannel presence in the market. In her new role, Avila will be part of the Growth and Marketing function, responsible for shaping IKEA India’s marketing direction and strengthening brand relevance as the business expands its reach across physical and digital touchpoints in the country. Avila has over two decades of experience in marketing and brand building, including 12 years with IKEA across global and market roles. Her journey within the company spans leadership assignments in Australia and work with the global marketing team in Malmö, Sweden. In India, she will focus on strengthening customer connections and evolving brand expression across channels, helping deliver more consistent and engaging experiences, the company said. Commenting on her appointment, Jessamine Avila said, “Together with the IKEA India team and our agency partners, I look forward to building meaningful communication that strengthens local relevance and brings IKEA closer to everyday life at home.”