IKEA Catalogue History: From 1951 Mail Order Brochures to Modern Design Guides
By
bookofjoe
Soggy bottom. Skim the top, leave the rest on the tray.
Summary
The article explores the history of IKEA catalogues from 1951 to 2021, revealing that the first catalogue was published in 1951 despite IKEA being founded in the 1940s. Before 1951, IKEA operated as a mail order company selling non-furniture items like pens, clocks, and wallets through small brochures called 'ikéa-nytt' that were sometimes distributed as supplements in farming publications.
Key quotes
· 4 pulledThe first catalogue did not come out until 1951
Before that, IKEA was a mail order company that didn't sell furniture, but pens, clocks, electric razors, wallets and bags
At that time, the range was only presented in a small mail order brochure called ikéa-nytt (literally ikéa news)
Sometimes it was distributed as a supplement in farming paper Jordbrukarnas Föreningsblad, which reached hundreds of thousands of people in the Swedish countryside
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