IAS’s New CEO Takes The Helm At A Very MurkyTime For Media Quality
What does it take to sell “media quality” in 2026 when AI is generating the content and helping place the ads? That’s a question that Lidiane Jones, the newly appointed CEO of Integral Ad Science…
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Channel 4 has unveiled a new structure for the post Ian Katz era with Kiran Nataraja & Louisa Compton promoted.
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IAS launches Low-Quality GenAI Avoidance tool with performance data from 1 billion impressions
IAS moves Low-Quality GenAI Avoidance to general availability, with data showing 49% higher success rate and 24% lower cost per success on q
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