Director Alice Winocour's "Couture" Shifts Focus From the Runway to Chanel's Atelier Artisans
By
Sean Sullivan
Summary
A behind-the-scenes look at the making of "Couture," a fictional fashion film starring Angelina Jolie. Director Alice Winocour spent 18 months embedding herself backstage at Paris Fashion Week to authentically capture the unseen world of the women working in Chanel's atelier — the seamstresses, artisans, and craftspeople who bring haute couture gowns to life but rarely receive public attention. The film shifts focus from the runway spectacle to the intense, surgical-like concentration of the workroom.
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Twitter / XDirector Alice Winocour's "Couture" Shifts Focus From the Runway to Chanel's Atelier Artisansvogue.comKey quotes
· 3 pulledI felt this in the atelier, that there is so much concentration, it's so constant, it's almost like surgeons at work.
Early on in Couture, the fictional fashion film starring Angelina Jolie, there is a moment when a finished gown is met with applause from the atelier that constructed it.
That instinct—to turn the camera away from the runway and toward the workroom—i
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