How&How rebrands Brunel's SS Great Britain as Bristol Dockyards cultural destination
By
Katy Cowan
Summary
The article covers How&How's rebranding and experience design for the Bristol Dockyards, a new cultural destination centered around Brunel's historic SS Great Britain. The ship, launched in 1843, has had many lives — ocean liner, cargo ship, coal hulk, and stranded vessel off the Falklands — and is now being transformed into a full cultural attraction. The design features a distinctive pink color scheme inspired by Bristol's Totterdown terraces, moving away from traditional nautical aesthetics.
Source
Creative BoomHow&How rebrands Brunel's SS Great Britain as Bristol Dockyards cultural destinationcreativeboom.comKey quotes
· 5 pulledSome ships are worth knowing about.
Brunel's SS Great Britain launched in 1843 as the first of her kind, and in the years since, she has lived more lives than most of us could ever imagine.
Ocean liner, cargo ship, coal hulk, stranded castaway off the Falklands – she has carried 33,000 passengers around the world, supported war efforts, hauled actual gold, and inspired a few hundred tall tales along the way.
Now she is getting her next chapter, and it's a good one.
How&How has come aboard to create the experience and identity for the Bristol Dockyards, an all-new cultural destination
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