How US History and Google’s Own Behavior Justifies a Break-Up to Restore Competition in Search

Search Has Become a Brand Problem, Not a Channel Problem

Google's Search Monopoly and the 2024 Court Ruling: Implications for Search Competition and AI

This blog post is a follow-up to Dawn of a new era in Search, published last year. A lot has changed: the legal case has advanced, AI has be

Breaking Free from Google Dependency: A Website Builder's Journey to Regain Control

I built the best site in my niche. Google buried it. Here's what happened next.

The End of the SERP as We Know It

Google rebuilt Search around AI at I/O. Here's what it means for every marketer still betting on the ten blue links

Why Google is no longer the best search engine — and how AI tools are replacing it

This was probably going to happen sooner or later—even if AI had never shown up.

SugarRhi~ (@sugarrhi)

This change isn't small—it's a complete shift in how we access information. Google just stopped being a search engine. It's now an AI assist