The WNBA's 30-year journey from financial struggles to billion-dollar valuation
By
Meghan L. Hall
Summary
The WNBA has transformed from a financially struggling league at its 1997 launch into a billion-dollar enterprise as it celebrates its 30th anniversary. The article highlights key moments like the 2025 WNBA Finals between the Las Vegas Aces and Phoenix Mercury, featuring star player A'ja Wilson. It traces the league's evolution through strategic investments, growing fan engagement, media rights deals, and rising player talent that have propelled women's basketball into a global sports fixture with significant commercial value.
Source
bskyThe WNBA's 30-year journey from financial struggles to billion-dollar valuationusatoday.comKey quotes
· 3 pulledShe cut across the paint to catch an inbounds pass from Chelsea Gray.
Wilson sized up Bonner and dribbled towards the basket with the Mercury forward plastered to her.
As the WNBA celebrates its 30th anniversary, the once-fledgling league has evolved from its 1997 launch into a global fixture in women's sports.
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