ArtScience Museum in Singapore unveils first major rebrand centered on convergence
By
Tom May
Master baker tier. Every paragraph earns its place on the tray.
Summary
Singapore's ArtScience Museum has undergone its first major rebrand since opening in 2011, unveiling a new visual identity centered on the concept of "convergence." The rebrand reflects the museum's unique mission of bringing together art, science, culture, and technology under one roof. The new identity was designed to better represent the museum's interdisciplinary approach and its iconic lotus-shaped architecture at Marina Bay Sands.
Key quotes
· 3 pulledIf you ever make it to Singapore, ArtScience Museum is well worth a stop.
Sitting at Marina Bay Sands, it's famous for its lotus-shaped building and for hosting exhibitions that bring together the best of art, science, culture and technology.
It's a new look, a new era, and a fresh burst of ideas for this cultural landmark at Marina Bay Sands.
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