How Swarovski used GenAI at scale to generate real profit
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Rajashree Rane
9d agoen
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IMDHow Swarovski used GenAI at scale to generate real profitimd.orgThe Austrian crystal company achieved over 5% contribution to digital commerce with less than 1% of digital budget by emphasizing a value-first approach, its Chief Digital and Information Officer told IMD’s Luxury 2050 community. The post How Swarovski used GenAI at scale to generate real profit first appeared on IMD business school for management and leadership courses .
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