How Silicon Valley Bankers Engineered Pixar's Rescue IPO to Save Steve Jobs' Passion Project
By
kristianp
Slow-proofed and worth the wait. Worth its weight in flour.
Summary
The article reveals the behind-the-scenes story of how Pixar was rescued from near-failure by Silicon Valley investment bankers who rallied around the struggling company. Despite Steve Jobs' initial reluctance, these bankers engineered an improbable IPO that saved Pixar and enabled its transformation into a beloved entertainment powerhouse. The piece highlights how Pixar maintained its pure, wholesome approach to family entertainment over 30 years and 29 films, contrasting with growing public cynicism about technology.
Key quotes
· 5 pulledIn a world where we've gotten more cynical about technology there's something pure about Pixar that people trust, says former CFO Lawrence Levy.
With 29 films over 30 years, the company has never compromised in striving to entertain families in a wholesome way.
But, in the early days, Pixar almost didn't make it.
Silicon Valley investment bankers rallied around the struggling company next door.
They wrangled founder Steve Jobs and manufactured an improbable IPO that rescued Pixar and delivered the fi
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