Why marketers need a new approach to reach the UK's growing NEET generation
By
Nikki Fraser
Summary
This article discusses the growing number of NEETs (Not in Education, Employment or Training) in the UK, now over 1 million young people (13.5% of the demographic). It argues that marketers relying on age-based brackets are failing to understand Gen Z's complexity, particularly this 'lost generation' segment, and need more diverse, nuanced approaches to reach them effectively.
Source
Creative ReviewWhy marketers need a new approach to reach the UK's growing NEET generationcreativereview.co.ukKey quotes
· 3 pulledThe growing number of young people in the UK not in education, employment or training is making headline news.
According to the latest ONS figures there are now 1,012,000 NEETs in the UK. That's 13.5% of the UK's over 7 million...
Marketers love to put us all into age brackets, but Gen Z is the most complex audience yet, requiring a diverse set of approaches, says Curious' Nikki Fraser
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