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How RSS won the content syndication war against corporate-controlled alternatives

By

vidyesh

8mo ago· 8 min readenInsight

Summary

The article tells the story of how RSS (Really Simple Syndication) won the content syndication war against competing standards, drawing parallels to the VHS vs Betamax format war. It highlights how RSS succeeded because it was an open, decentralized format that couldn't be owned by any single company, despite attempts by major tech companies like Microsoft and AOL to control syndication through proprietary alternatives. The piece argues that openness and community-driven standards ultimately triumphed over corporate-controlled formats.

Key quotes

· 3 pulled
Not many people talk about how or why RSS won the content syndication war because few people are aware that a war ever took place.
The real story is that while Betamax tapes had better resolution and fidelity, VHS was cheaper, offered longer recordings, and, most importantly, was the more open format.
Massive tech companies tried to own syndication. They failed.
Snippet from the RSS feed
Massive tech companies tried to own syndication. They failed.

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