How Nigel Sylvester built a brand bigger than BMX
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WhatfingerHow Nigel Sylvester built a brand bigger than BMXwhatfinger.comNigel Sylvester didn’t build one of the biggest brands in action sports by chasing sponsorships. He built it by creating his own lane. Brian Sozzi sits down with BMX icon Nigel Sylvester to discuss creativity, brand building, why authenticity matters more than endorsement deals, his partnership with Jordan Brand, and how he’s turning a lifelong [...] The post How Nigel Sylvester built a brand bigger than BMX appeared first on Whatfinger Business & Money .
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