New York Times games head Jonathan Knight on the human-crafted approach behind Wordle and Crossplay's daily appeal

There are very few products on the internet that have become as deeply embedded in people's daily routines as the New York Times' games.

Tens of millions of people begin their mornings with Wordle, squeeze in The Mini Crossword over coffee, tackle Connections on the commute, or wind down with Spelling Bee before bed.

The newspaper's head of games, Jonathan Knight, explains why a consistent, human-crafted approach keeps millions of daily players coming back to the likes of Wordle, Crossplay and Pips.