How Microsoft Licensed Weezer's "Buddy Holly" Video for Windows 95 CD-ROM
By
ingve
A baker's-dozen of insight crammed into one ring.
Summary
The article explores how Microsoft obtained permission to include Weezer's "Buddy Holly" music video on the Windows 95 CD-ROM. It details the process of Microsoft's multimedia team seeking rights from multiple parties including Weezer, their record label Geffen, and director Spike Jonze. The key insight is that Microsoft approached this as a standard licensing negotiation rather than a special favor, working through proper channels to secure the necessary permissions for inclusion as a demonstration of Windows 95's multimedia capabilities.
Key quotes
· 4 pulledOne of those multimedia extras was the music video for the song Buddy Holly by the band Weezer.
Acquiring permission to include the video was a matter of asking nicely, and asking a lot of people.
The Windows 95 CD contained a variety of multimedia extras, partly because they were fun, and partly to show off Windows 95's multimedia capabilities.
Microsoft's multimedia team had to secure rights from multiple parties including the band, record label, and video director.
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