Inside Lego's design process: How fan ideas become official Lego sets
By
Michelangelo11
Baker's choice. Dense with flavour, light on filler.
Summary
The article explores how Lego designs and builds new sets, focusing on the Lego Ideas program where fans can submit designs for official production. It follows Marc Corfmat and his brother Nick, who started competing in Lego Ideas as teenagers and eventually succeeded in having their designs selected. The piece provides an inside look at Lego's design process, from fan submissions to final production, using the Polaroid OneStep SX-70 camera set as a case study.
Key quotes
· 3 pulledMarc Corfmat was a teenager when he began to compete for Lego's ultimate prize: the chance to design an official set.
He and his brother Nick had been building custom Lego creations ever since they were kids, sometimes in California, sometimes during vacations at their grandparents' home in La Rochelle, France.
The Lego Ideas program gives fans the chance to turn their creations into official sets.
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