How England vs Mexico World Cup match moments drove advertising peaks for OTT broadcasters
In an exclusive for TVBEurope, Yospace's Paul Davies explores how key match moments during England v Mexico influenced viewer engagement and why advanced adtech is essential for maximising revenues…
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deadline.com·9d agoEngland-Mexico World Cup Match Draws 23.1M Viewers, Poised to Break U.S. Spanish-Language TV Record
This puts it on track to become the highest total audience ever for a soccer match in U.S. Spanish-language media history.
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