Why AI can't replace human expertise in audio branding
The article discusses how AI is impacting audio branding, arguing that while AI is a useful tool, it cannot replace the human expertise needed to create meaningful sonic identities for brands. The author emphasizes that the biggest challenge for companies using AI-generated music is ownership and music rights, and that brands should not rely on AI for audio branding without proper skills in music production or audio branding.
Key quotes
First of all, I am not against AI. It's a great tool for many things.
But using it to create music for a brand without any audio branding skill, or the skills of a musician or producer, is not the way to go for brands and corporations.
The biggest challenge for companies is actually ownership and music rights.
From the article
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