Arizona law allows hotels to jointly fund tourism marketing through new Tourism Improvement Areas
By
Brandon Brown, Phoenix Business Journal
Summary
Arizona Governor Katie Hobbs signed a bill establishing Tourism Improvement Areas (TIAs), allowing hotels to collaborate and fund tourism marketing through self-assessments. The legislation, supported by the Arizona Lodging & Tourism Association, aims to increase marketing budgets for the state's tourism industry after years of advocacy.
Source
Key quotes
· 1 pulledAfter years of pushing for a new funding source to increase marketing spends, the state's tourism industry got a win this month from Gov. Hobbs, who signed a bill that establishes tourism improvement areas into law.
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