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Arizona law allows hotels to jointly fund tourism marketing through new Tourism Improvement Areas

By

Brandon Brown, Phoenix Business Journal

3d ago· 2 min readenNews

Summary

Arizona Governor Katie Hobbs signed a bill establishing Tourism Improvement Areas (TIAs), allowing hotels to collaborate and fund tourism marketing through self-assessments. The legislation, supported by the Arizona Lodging & Tourism Association, aims to increase marketing budgets for the state's tourism industry after years of advocacy.

Source

bskyArizona law allows hotels to jointly fund tourism marketing through new Tourism Improvement Areasabc15.com

Key quotes

· 1 pulled
After years of pushing for a new funding source to increase marketing spends, the state's tourism industry got a win this month from Gov. Hobbs, who signed a bill that establishes tourism improvement areas into law.
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The state’s tourism industry got a win this month from Gov. Hobbs, who signed a bill that establishes tourism improvement areas into law.

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