Mattel and Formula 1 Launch Hot Wheels Contest for Kids to Become "Tiniest Team Principal"
By
Gavin Sheehan
Hot, fresh, and worth queueing round the block for.
Summary
Mattel and Formula 1 have partnered to launch a contest called "Hot Wheels F1 Tiniest Team Principal," open to children ages 5-10 in the United States, the United Kingdom, and Mexico. One winner from each country will be flown with their families to Hot Wheels headquarters in El Segundo, California. The contest leverages the Hot Wheels brand to engage young fans of Formula 1 racing.
Key quotes
· 2 pulledMattel and Formula 1 have partnered up for a new kind of search, as they are using Hot Wheels to find the first F1 Tiniest Team Principal.
This contest is open for kids ages 5 to 10 in the United States, the United Kingdom, and Mexico, with one winner chosen from each country to be flown with their families to Hot Wheels headquarters in El Segundo, California.
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