Hollywood's 2025 Generative AI Investments Yield Disappointing Results
By
Charles Pulliam-Moore
An everything bagel for the brain. Substantive, layered, well-seasoned.
Summary
The article examines Hollywood's increased adoption of generative AI in 2025, particularly by major studios like Disney, Amazon, and Netflix. While AI has been used for years in post-production tasks like de-aging actors and removing green screens, 2025 marked a shift toward using generative AI for more creative aspects of filmmaking. The article suggests this transition has not yielded positive results, with the outlook described as bleak despite significant investments by major entertainment companies.
Key quotes
· 4 pulledAI isn't new to Hollywood — but this was the year when it really made its presence felt.
In many instances, the technology has been a useful tool for human artists tasked with tedious and painstaking labor that might have otherwise taken them inordinate amounts of time to complete.
But in 2025, Hollywood really began warming to the idea of deploying the kind of gen AI that's really only good for...
Disney, Amazon, and Netflix all made big bets on generative AI in 2025, and the outlook is bleak.
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