Hightouch and The Trade Desk launch Exposure Log Matching to eliminate multi-day identity resolution delays
By
Luis Rijo
If you only eat one bagel today, this is the bagel.
Summary
Hightouch has partnered with The Trade Desk to launch Exposure Log Matching, a product that connects the demand-side platform's raw impression data directly to brands' customer records in their data warehouses. This eliminates the multi-day lag traditionally associated with log-level measurement and identity resolution. The solution bridges the gap between bidstream identifiers (UID2s, mobile advertising IDs, cookies) and brands' first-party customer data, enabling faster and more accurate ad measurement and targeting.
Key quotes
· 2 pulledHightouch yesterday announced a partnership with The Trade Desk that connects the demand-side platform's raw impression data directly to brands' own customer records stored in their data warehouses, removing the multi-day lag that has long made log-level measurement a slow and fragmented exercise.
The product is called Exposure Log Matching. It launched on June 1, 2026, and targets the structural gap between bidstream identifiers - UID2s, mobile advertising IDs, and cookies - and the customer and household records that live inside a brand's own data infrastructure.
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