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First reported by PR Week
Heinz gives ketchup and mustard the red (and yellow) card with Penalty Packets

Heinz's 'Penalty Packets' Give Soccer Fans More Ketchup to Play With

Heinz is using soccer's most infamous symbols to make ketchup more interesting.Together with in-house agency The Kitchen, the brand has introduced "Penalty Packets," a first-of-its-kind format that…

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