Heinz's 'Penalty Packets' Give Soccer Fans More Ketchup to Play With
Heinz is using soccer's most infamous symbols to make ketchup more interesting.Together with in-house agency The Kitchen, the brand has introduced "Penalty Packets," a first-of-its-kind format that…
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Heinz gives ketchup and mustard the red (and yellow) card with Penalty Packets
The brand’s new special-edition packets take a cue from soccer’s most-flashed cards, expanding its It Has to Be Heinz platform.
Heinz’s World Cup “Penalty Packets” turn a fan gripe into social content
Heinz’s Penalty Packets use red/yellow card visuals, creators, and UGC to tie a common condiment gripe to World Cup conversation.
Heinz turns World Cup “cards” into a bigger ketchup packet moment
Heinz’s Penalty Packets remix soccer’s red and yellow cards into double-size ketchup and mustard packets, built for social video and UGC.

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