NBC News Expands Streaming Reach by Airing Hallie Jackson's Show on San Francisco's KNTV
By
Brian Steinberg
Slow-proofed and worth the wait. Worth its weight in flour.
Summary
NBC News is expanding its streaming strategy by airing Hallie Jackson's live-streamed program "Hallie Jackson Now" on San Francisco's KNTV, an NBC-owned station, starting June 1. The hour-long program will air weekdays between 2-3 p.m. PT, marking a crossover between NBC's streaming service (NBC News Now) and its traditional linear broadcast television. Jackson, who also anchors "NBC Nightly News" on Sundays, represents the network's push to integrate streaming content into local TV markets.
Key quotes
· 3 pulledWorlds are colliding for NBC News' Hallie Jackson.
Starting Monday, however, there is going to be a little crossover.
San Francisco's KNTV, an NBC-owned station, will start running an hour of Jackson's live-streamed program each weekday between 2 p.m. and 3 p.m. PT.
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