ASA/CAP rules against Betway and Oddschecker over gambling ads featuring footballers that appeal to under-18s
By
Stuart Mitchell
2h ago· 11 min readenNews
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Summary
The ASA/CAP has released guidance on responsible gambling advertising, specifically regarding two rulings against Betway and Oddschecker. These cases involved Instagram posts featuring well-known footballers that were investigated for potentially having strong appeal to under-18s, which would violate gambling advertising rules. The article discusses the importance of keeping gambling advertising responsible and protecting young people from exposure to such content.
Key quotes
· 3 pulledWe have published two rulings involving a betting company (Betway) and an online betting platform (Oddschecker) where the advertisers' Instagram posts featured well-known footballers.
We investigatged whether, against our gambling rules, they were likely to have strong appeal to under-18s.
Tread carefully: Keeping gambling advertising responsible and protecting young people
The ASA/CAP have released a post called: Tread carefully: Keeping gambling advertising responsible and protecting young people but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketi
