Sam's Club launches influencer marketing program to compete with Costco
By
Daniel Kline
Fresh out the oven, still warm. Top of the tray.
Summary
Sam's Club is launching an influencer program to compete with Costco, shifting from traditional word-of-mouth marketing to a structured influencer strategy. The article discusses how organic word-of-mouth marketing has evolved into formalized influencer programs, with Sam's Club now adopting this approach to drive brand awareness and compete more effectively in the warehouse retail space.
Key quotes
· 3 pulledWe used to call it word of mouth, and it was organic.
If I liked it, then they might like it, too, and in theory, they would also spread the word.
It was informal and somewhat inefficient, but it made hit movies out of lower-budget movies such as 'Clerks,' 'My Big Fat Greek Wedding,' and 'Napoleon Dynamite.'
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