Hailey Bieber Stars in First Skims Campaign for Everyday Cotton Collection
By
Carolyn Twersky Winkler
1d ago· 2 min readenNews
Summary
Hailey Bieber stars in her first Skims campaign for the Everyday Cotton Collection, shot by Mert Alas. The article notes it's surprising she hadn't done one earlier given her close friendship with the Kardashian family and her modeling career, but suggests the timing was worth the wait.
Source
Twitter / XHailey Bieber Stars in First Skims Campaign for Everyday Cotton Collectionwmagazine.comKey quotes
· 4 pulledIt's actually kind of shocking that Hailey Bieber doesn't already have a Skims campaign on her resume.
At this point, the distinction is akin to a blue check on Instagram—anyone who is anyone has stripped down for Kim Kardashian's brand.
Perhaps, Bieber and Kardashian were just waiting for the right moment.
If so, the wait was worth it. Bieber finally has her moment in the Skims sun.
The model stars in Skims's Everyday Cotton Collection campaign shot by Mert Alas.
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