Skims Taps Hailey Bieber for Everyday Cotton Collection Campaign
By
Camille Freestone
1d ago· 3 min readenNews
Summary
Skims has launched a new celebrity campaign featuring Hailey Bieber, showcasing the brand's everyday cotton collection rather than more provocative lingerie. The campaign highlights Bieber's signature laid-back style, known for simple T-shirts and jeans, aligning with Skims' everyday essentials line.
Source
Twitter / XSkims Taps Hailey Bieber for Everyday Cotton Collection Campaignharpersbazaar.comKey quotes
· 3 pulledHailey Bieber's Style is Effortless—Down to Her Underwear
Instead of dolling her up in lace bustiers and gartered stockings, Skims outfitted her in its everyday cotton collection
Fans still find solace with her laid-back energy summed up in her affinity for a simple T-shirt and jeans
The model-turned-entrepreneur models the brand's everyday cotton collection
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