Gusto Launches Cofounder: Proactive AI Agent for Small Business Payroll, HR, and Benefits
By
Adrian Bridgwater
Summary
Gusto has launched "Cofounder," an AI agent platform for small businesses that proactively handles payroll, HR, benefits, and back-office tasks without waiting for user prompts. Co-founder and CTO Eddie Kim explains the product is inspired by the dynamic working partnership between co-founders — an AI that anticipates needs and acts on unspoken business instincts. The platform aims to automate administrative workflows with built-in consent controls, reducing the manual burden on small business owners.
Source
bskyGusto Launches Cofounder: Proactive AI Agent for Small Business Payroll, HR, and Benefitsthenewstack.ioKey quotes
· 3 pulledEddie Kim, co-founder and CTO of Gusto, tells The New Stack that this fundamental business reality is exactly why his company's latest software release is called Gusto Cofounder.
When it comes to the core processes needed to make that business operational, having a dynamic working alliance with another person — where business actions often stem from both parties' unspoken instincts — is what often leads to success.
Almost every startup or small business today has a wingperson, a principal working partner, or a co-founder.
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