Grammarly's AI 'Expert Review' Feature Used Real People's Likenesses Without Permission
By
Stevie Bonifield
A baker's-dozen of insight crammed into one ring.
Summary
Grammarly's 'Expert Review' feature used the likenesses of journalists, writers, and academics without permission, creating AI-generated 'experts' that resembled real people. The feature was part of Grammarly's rebranding to 'Superhuman' and expansion into AI services. The unauthorized use of real people's likenesses raised ethical concerns about AI companies using personal identities without consent, particularly when the individuals had no connection to or endorsement of the product.
Key quotes
· 4 pulledGrammarly's 'Expert Review' feature was using the likenesses of Verge staffers and other writers and academics without permission.
The company formerly known as Grammarly made a public pivot to rebrand as an AI company called Superhuman.
The new name was adopted from Superhuman Mail, an AI email platform.
Most people probably know Grammarly for its browser extension that suggests how to spruce up your emails, but over the past few years, it's been eyeing bigger ambitions.
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