Grammarly Rebrands to Superhuman After Acquisition, Launches New AI Assistant
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Summary
Grammarly is rebranding itself as 'Superhuman' after acquiring the Superhuman email client in July, though the Grammarly product itself will retain its name. The company is also launching a new AI assistant called Superhuman Go that integrates with Grammarly's existing platform. While the corporate identity changes, Grammarly's core product remains unchanged, though the company is considering rebranding other acquired products like Coda in the future.
Key quotes
· 4 pulledTypically, when a company acquires another, it will absorb the new company's branding or integrate it with its own identity. Grammarly is doing something different: After acquiring email client Superhuman in July, the company is renaming itself 'Superhuman.'
Despite the branding change, Grammarly, the product, will continue to be known as it has.
The company is also launching an AI assistant called Superhuman Go that's built into Grammarly's existing platform.
However, the company says it is thinking about rebranding products like Coda, a productivity platform it acquired last year, in the long run.
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