Gramicci's east London store features giant 2.5-metre shorts sculpture as centerpiece

Summary

Creative agency Steep Learning Group designed a playful 2.5-metre-tall sculpture of a pair of stripy shorts as a mascot for clothing brand Gramicci's second London store in east London. The oversized sculpture, inspired by the concept of "a giant doughnut outside a doughnut shop," anchors the split-level interior of the American climbing brand's shop on Netil Lane.