Google VP of Search tells CMOs: foundational SEO is all brands need for AI-powered search visibility
By
Luis Rijo
Summary
Google's VP of Search, Brendon Kraham, published an article directly addressing CMOs and marketing leaders about SEO strategy in the age of AI-powered search. The key message is that AI Mode and AI Overviews run on the same ranking systems as traditional Google Search, so foundational SEO practices remain the most important investment for brands. The article outlines five positions on what brands should and should not do to maintain visibility as AI features become dominant, pushing back against the notion that entirely new strategies are needed for AI search.
Source
bskyGoogle VP of Search tells CMOs: foundational SEO is all brands need for AI-powered search visibilityppc.landKey quotes
· 3 pulledGood SEO is good GEO
AI Mode and AI Overviews run on the same ranking systems as traditional search
foundational SEO is all brands actually need
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