Google's Mueller Clarifies How AI Search Console Impressions Are Counted
By
Matt G. Southern
Summary
John Mueller, a Google Search Advocate, clarified on Bluesky how impressions are counted in Google's new Search Console generative AI report. He explained that impressions track links to your pages, and user-activated links (like those in AI Overviews) only count after a user actually activates them. This addresses confusion about what constitutes an impression when a site appears in AI-generated search results.
Source
bskyGoogle's Mueller Clarifies How AI Search Console Impressions Are Countedsearchenginejournal.comKey quotes
· 2 pulledJohn Mueller explained that impressions in Google's Search Console AI report track links to your pages, and user-activated links only count after they are activated.
John Mueller, a Google Search Advocate, explained in a reply on Bluesky that Google's new Search Console generative AI report counts impressions in response to a question about what's recorded when a site appears in AI Overviews.
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