Google tests 'Strongest match' ad relevance labels in US Search experiment
By
Luis Rijo
Summary
Google is testing a small experiment in the US that adds "Strongest match" or "Strong match" labels to certain Search ads, using existing ad quality and relevance signals to badge ads it considers highly relevant. The test was announced by Ginny Marvin, Google's Ads Product Liaison, and is initially rolling out to a small percentage of US users.
Source
bskyGoogle tests 'Strongest match' ad relevance labels in US Search experimentppc.landKey quotes
· 3 pulledThe announcement came from Ginny Marvin, Google's Ads Product Liaison, in a post on X published on June 23, 2026, at 11:49 PM.
Google this month launched a small experiment that adds a 'Strongest match' or 'Strong match' label to certain Search ads, using existing ad quality and relevance signals to badge ads it considers highly relevant.
Marvin described the experiment as something that is 'starting this'
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