Google Reverses JPEG XL Deprecation in Chromium Amid Ongoing Format Competition with AVIF
By
speckx
An everything bagel for the brain. Substantive, layered, well-seasoned.
Summary
The article discusses Google's reversal on JPEG XL support in Chromium, examining the ongoing browser format wars between JPEG XL and Google's AVIF format. It provides historical context about Google initially deprecating JPEG XL in favor of AVIF, compares the technical merits of both formats, and notes that despite JPEG XL's technical advantages, browser support remains limited primarily to Safari and niche browsers as of late 2025. The piece analyzes the competitive dynamics between these image formats and their adoption challenges.
Key quotes
· 5 pulledIf you are browsing this page around 2023, chances are that your browser supports AVIF but does not support JPEG XL.
Well, here we are at the end of 2025, and this very sentence still holds true.
Unless you are one of the 17% of users using Safari, or are adventurous enough to use a niche browser.
First, I noted Google's move to kill the format in Chromium in favor of the homegrown and inferior AVIF.
Then, I had a deeper look at the format, and visually compared JPEG XL with AVIF on a handful of images.
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