Why Google is no longer the best search engine — and how AI tools are replacing it
By
Dibakar Ghosh
Summary
The article argues that Google is no longer the best search engine, having lost its edge due to enshittification — prioritizing ad revenue, SEO spam, and user-hostile design over quality results. It contrasts Google's decline with the rise of AI-powered search tools like Perplexity, ChatGPT, and others that offer more direct, conversational, and ad-free experiences. The piece traces Google's history from its founding as a superior search engine to its current state of bloated, ad-ridden results, and explores how AI search tools are now outperforming Google on user experience, accuracy, and efficiency. It concludes that while Google still dominates market share, its product quality has degraded to the point where alternatives are genuinely better.
Source
bskyWhy Google is no longer the best search engine — and how AI tools are replacing itift.ttKey quotes
· 5 pulledGoogle isn't the best search engine anymore. It's not even close.
The enshittification of Google has been a slow, grinding process that's been going on for years.
AI search engines don't just give you links — they give you answers.
Google's monopoly on search is not based on quality anymore. It's based on inertia and default settings.
The best search engine in 2024 is not a search engine at all. It's an AI chatbot.
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