Google launches cheaper Gemini 3.5 Flash as companies exhaust AI budgets by May
By
Hillary Remy
Summary
Google announced Gemini 3.5 Flash at Google I/O as a faster and cheaper AI model, responding to a growing crisis where major companies have already exhausted their entire annual AI budgets by May. Enterprise CIOs are reporting unsustainable AI spending, and Google's timing was deliberate — offering a more cost-efficient solution to address the budget crisis in enterprise AI adoption.
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Key quotes
· 3 pulledIt is only May, and some of the world's largest companies have already burned through their entire annual AI budget.
That is not a projection. That is what enterprise CIOs are telling each other right now.
Google heard that conversation and decided to respond publicly, at its biggest event of the year.
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