Google delays DSA-to-AI Max automigration to February 2027, restores DSA campaign creation
By
Luis Rijo
Summary
Google has delayed the automatic migration of Dynamic Search Ads (DSA) campaigns to AI Max for Search campaigns from September 2026 to February 2027, a five-month postponement driven by advertiser feedback. Additionally, Google will restore the ability to create new DSA campaigns starting June 15, 2026. The announcement was made by Bob Hancock of the Google Ads API Team on June 11, 2026, affecting hundreds of thousands of advertisers globally who were tracking the original September 2026 hard deadline.
Source
bskyGoogle delays DSA-to-AI Max automigration to February 2027, restores DSA campaign creationppc.landKey quotes
· 3 pulledGoogle yesterday extended the deadline for automatically upgrading Dynamic Search Ads (DSA) campaigns to AI Max for Search campaigns, moving the automigration from September 2026 to February 2027
The announcement, published on June 11, 2026 on the Google Ads Developer Blog by Bob Hancock of the Google Ads API Team, carries significant operational weight.
Hundreds of thousands of advertisers globally had been tracking a September 2026 hard deadline
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