Google Ads to Auto-Enable Conversion-Based Customer Lists for Eligible Advertisers Starting June 2026
By
Barry Schwartz
15d ago· 2 min readenNews
Summary
Google is automatically enabling conversion-based customer lists for Google Ads advertisers who have already adopted Enhanced Conversions and Customer Match. The rollout begins June 17, 2026, with data processing starting August 18, 2026. Advertisers can opt out if they choose not to use this feature.
Source
bskyGoogle Ads to Auto-Enable Conversion-Based Customer Lists for Eligible Advertisers Starting June 2026seroundtable.comKey quotes
· 3 pulledGoogle will be turning on conversion-based customer lists for Google Ads advertiser accounts beginning on Jun 17, 2026, with data processing to begin on August 18, 2026.
This will happen to all advertisers who have already adopted both Enhanced Conversions and Customer Match but haven't yet enabled the conversion-based customer lists functionality, Google said.
You can turn off conversion-based customer lists.
Google will be turning on conversion-based customer lists for Google Ads advertiser accounts beginning on Jun 17, 2026, with data processing to begin on August 18, 2026. This will happen to all adver
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